Cortana The aim of Cortana, Microsoft's digital-assistant answer to Apple's Siri and Google Now, is to incorporate only the best features of both. Cortana, based on the female AI character in the Halo videogames, also replaces the woefully limited search features of Windows Phone 8. The previous search functionality was just a Bing Web search. Cortana can actually search within the phone for settings and apps (and run them). But Cortana is so much more than just phone search.
Cortana will also (with your permission) scan your email to, for example, find flight reservations and notify you if there's traffic or a flight delay. Cortana gives you more control over privacy than Google Now does, because you decide what personal information to share with her. You do this by entering your interests, locations, and relationships in your "notebook." Microsoft got this idea of the personal assistant keeping a notebook from actual human personal assistant professionals.
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