Fashion has never been more accessible or exciting…and it all has to do with technology. I mean, just think about the hours you’ve spent online shopping. (I am super guilty of this one. Too many late night splurge sessions to count!) Or consider the designers that have incorporated lights and videos into their runway designs. Everything is getting bigger, bolder, and more over the top.
Technology and fashion are without a doubt linked together. It’s not just the way fashion is sold or the creative process itself, though. Technology is now impacting the way that designers launch their brand. So, what is the impact of technology on fashion? And what does this mean for fashion fanatics?
Fashion has always been a business. The difference now? To achieve success, designers need to focus on establishing a strong online presence and staying up to date with all technological advances. Since our society is more connected than ever (thanks to our smart phones, tablets, and laptops) designs can’t simply think about the creative side of things. They need to stand out from the crowd – both online and on the racks.
Unfortunately, many emerging designers are struggling to keep up. There isn't always time to learn about new technology or figure out how to use that technology it in the best possible way. Despite these struggles, British designer, Lulu Guiness spoke out about the importance of fashion designers and retailers embracing technology “You've got to be fearless. I think you get left behind otherwise. You've just got to go with it – use your intelligence, your common sense.”
Technology isn't just affecting the way designers think about business. It is also affecting fashionistas who want to keep up with all the hottest trends! Gone are the days of impatiently waiting for the latest issue of Vogue. Now, to stay on top of it all, you've got to read websites and fashion blogs, follow Twitter accounts, and Instagram your heart out.
These changes don’t have to be a bad thing. Just think about all of the new and unique ways you can get inspired! Technology has opened up a whole new world of fashion. Want a dress from Hong Kong? Order it! Want to see what the hottest styles are in Milan? Google it. Don’t feel bogged down by the vast amounts of technology at your fingertips…. use it to learn more, expand your interests, and unleash your best and most fashionable self.
Technology is a pretty amazing thing. In the last several years, it has totally changed the way fashion is designed, sold, and purchased. Keeping up with it all may not necessarily be easy – but it is definitely worth it for designers and fashion lovers alike.
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